The lowdown:
Since the launch of Avonmore Protein Milk in 2014, we have worked hard to establish the brand as a credible protein option for our target audience – cultivating connections and companionship. The 2017 campaign moves us even further into this world of protein, talking about being ‘Always in Session’, taking into account all aspects of the target’s fitness regime to help them truly achieve their fitness goals. Through a fully integrated cross-platform campaign the creative heroes the individual, their personal routine and experience and, all things considered, it’s about EVERY. SINGLE. THING.
Credits:
Agency: goosebump
Advertiser: Glanbia/Avonmore Protein Milk
Head of Marketing, Glanbia: Tim Ryan
Senior Brand Manager, Glanbia: Stuart Scott
Creative Director: Peter Queally
Art Director: Luke Wright
Copywriters: Peter Queally, Luke Wright
Managing Director: Sarah Love
Account Director: Sarah Clinton
Senior Account Manager: Gillian Creedon
Production Company: Trevor Hart Photography
Director: Trevor Hart
Videographer, Lighting and Sound Operator: Simon Walshe
Post Production: David Blake
Audio Production: Beacon Studios
Music: Ross Dowling
Starring: Kevin Doyle, Paul Flynn, Ian Madigan
