The Lowdown:
The ad that gives you a boost.
When you’re always on the go and busy, it’s nice to get a boost to keep you going. So, to celebrate the launch of Neutrogena Hydroboost, we created an ad that pays you a compliment. Appearing as a regular ad, it surprised passersby with real-time reactive and personalised compliments which aimed to big them up and make them feel empowered.
Credits:
Agency: Boys & Girls
Senior Strategic Planner: Chloe Murphy
Senior Account Director: Caroline Keogh
Account Manager: Andrea Dalton Doran
Executive Creative Director: Rory Hamilton
Creative Director: John Kilkenny
Art Director: Bex McNally
Copywriter: Avril Delaney / Rachel Carey
Agency Producer: Sarah Chadwick
Head of Activation: Dan Henson
Head of Digital: Shane Casey
Digital Developer (Technology): Leandro Costa
Production Company / Edit: Bold Move
Client: Neutrogena, Johnson & Johnson
Brand Activation Manager: Bridget Barcoe
