Got a 1-3 year old in your crew? Welcome to the hood… Toddlerhood!
#YOTO (or You Only Toddle Once) is a rap by toddlers all about their unique developmental and nutritional needs. This innovative film merges the worlds of hip hop and toddlerhood and blends advanced CGI technology with live-action to show toddlers in a way nobody has ever seen before.
The aim of the campaign is to establish Toddlerhood as an important developmental stage that requires public recognition and support through education. It drives viewers to Toddlebox.ie, an amazing resource from Danone ELN that helps parents make the most of this important stage.
This colourful campaign will run across digital, social and TV.
Credits:
Agency: Chemistry
Client: Toddlebox.ie
Agency Producer: Fiona McGarry
Creative Director: Emmet Wright
Art Directors: Robert Boyle & Edel Quinn
Copywriters: Laura Fitzgerald & Kathryn Murphy
Client Service Director: Dee Gunning
Planning Director: Sinead Cosgrove
Senior Account Manager: Mags O’Reilly
Account Executive: Orla Kennedy
Production Company: Piranha Bar
Director: Richard Chaney
Producer: Doireann de Buitléar
Music: Dunk Murphy
Editing: Jamie Fitzpatrick, Damien McDonnell, Andrew Teggin
Lead 3D: Sam Boyd
Additional 3D: Cormac Kelly
3D Animators: Sam Boyd & Mark Shaw
