The Irish Times took home Gold and Bronze awards at this week’s International News Media Association’s Global Media Awards which were held in New York. INM, meanwhile picked up a Silver Award for its Book of Evidence research project.
The Irish Times was acknowledged for its outstanding commercial content strategy with a Gold for Best Execution of Native Advertising for Audi’s “Best of both Worlds” campaign, in collaboration with Mediacom Ireland. It also picked up a Bronze award for Best Marketing Solution for an Advertising Client for the Vhi Lets Talk Fertility campaign, in a collaboration with PHD.
INM’s The Book of Evidence picked up the Silver award in the Best Use of Consumer Research. The initiative was the culmination of two major research studies commissioned by INM in 2016, the largest of their kind in Ireland proving without doubt the strong return on investment that print media offers to brands.
This year, over 655 entries from 196 media companies in 36 countries were submitted to the International News Media Association and entries were judged by an international panel of 44 executives from 17 countries.
Speaking about the Irish Times winning entries, Liam Kavanagh, managing director said: “A commitment to innovation in publishing excellence is nothing new to the Irish Times. Content Studio has been built with the customer in mind to produce content that is trusted, appropriate and engaging, with values that are consistent with the ethos and core purpose of The Irish Times. We are delighted with the international recognition from our global peers, not just for The Irish Times, but also for our valued partners PhD, Mediacom, Vhi and Audi, who trusted us to deliver their campaigns in a best in class manner. We look forward to building upon these successes in the future, producing compelling brand stories worth sharing, served to the reader in an environment they can trust.”
According to Karen Preston, group advertising director, Independent News & Media: “As market leaders, we have a responsibility to educate, to innovate – to energise the market and to challenge perceptions. Return on investment is fundamental to our advertisers, and the Book of Evidence served to prove the power of print to deliver financial returns. The wealth of entries to the awards demonstrates that INM is leading the media sectors both in Ireland and internationally. We will continue to invent and bring the best value to our advertisers. The customer has a powerful voice at every table in INM and our research is the conduit for that voice which is why it is so powerful. To have the Book of Evidence research initiative recognised on a global level is a fantastic achievement”.
