The lowdown:
The Public House have created one the largest national outdoor advertising campaigns to take place in the country this summer on behalf of one of the largest theme parks and zoos, Tayto Park.
The campaign will announce the launch of the new €8 million Viking Voyage, the new wet and wild Viking-themed flume ride that will open at Tayto Park this week.
The family friendly design seeks to cement Tayto Park’s position as Ireland’s favourite fun day out, with a Viking themed call-to-action.
“The team at The Public House have a real understanding of our brand and have helped capture the excitement around this new water attraction, and the tie-in to our Viking past,” pointed out Niamh Reynolds, Marketing Manager, Tayto Park.
Commenting on the news, Co-Managing Director of The Public House Catrióna Campbell said; “Tayto Park are rekindling the golden age of Vikings with this adrenaline-filled ride. Working with the team at Tayto Park has been a great experience, though we suspect they’re tired of us hinting at front-of-the-line privileges when it opens.”
Credits:
Client: Tayto Park
Agency: The Public House
Creative Director: Jarrod Banadyga
Art Director: Ashwin Chacko
Copywriter: Paddy O’Mahoney
Account Director: Catrióna Campbell
Senior Account Manager: Gemma Kiernan
