A new digital agency that harnesses both the digital and the physical world to deliver hyper-targeted campaigns for clients has been set up by industry veterans Adrian O’Connor and Jessica Hickey.
Called PROXIFY, the company combines deep-analysed IP data with a range of anonymised proximity insights which have been compiled through a network of commercial partners to create a hyper-local data set which is then used to target consumers with geo-relevant advertising.
Advertising doesn’t get more focused and relevant than that.
PROXIFY has already delivered campaigns for a range of agencies and blue-chip brands. “Working with Proxify has brought us state of the art and powerful ways of communicating with key target audiences. The Proxify technology has enabled us to combine data with insight through hyper-local targeting. Proxify has allowed several of our clients to get specific messages directly into consumer hands within 5 meters of a designated target area,” says Ciara Baker of media agency Mediaworks.
“The decision to partner up with Adrian to launch Proxify was an easy one, because what we are offering is a consumer-focused solution at a granular level. Giving the client zero wastage on media spend as well as detailed insights and data. With campaigns already in the pipeline for brands spanning the Motor, Retail, Telco, Finance, FMCG and Entertainment sectors, we are confident that location based marketing will play a vital part in the future of marketing,” says Jessica Hickey, co-founder. Hickey who 15 years industry experience having worked across outdoor, print, digital and events management.
For his part Adrian O’Connor has over 20 years’ experience in media, sales and marketing in both Canada and Ireland. A founder of Ireland’s first and only commercialized transit WIFI mobile network, as well as founder of MadMan Media, he has extensive experience in mobile marketing, media planning and buying.
“With mobile proximity being our core competency and part of our heritage, we have custom built PROXIFY, a bespoke micro proximity and geo fencing platform that is unlike any other offering in the Irish media landscape. Our local team is primed to build and deliver the most effective micro proximity campaigns and we offers advertisers the smartest way to connect and build a relationship with on-street mobile audiences,” says Adrian.
The company is located in the heart of Dublin’s Liberties, beside the Teeling Distillery in Newmarket Square.
For more information visit www.proxify.ie
