The next AAI Toolkit breakfast seminar will feature Damian Loscher, managing director of Ipsos MRBI, who will discuss the “pre Post Digital Era” and why now is the time to plan for and shape our Post-digital world from a business and marketing perspective.
The event will take place on Tuesday, September 26th in the offices of Core Media on Sir John Rogerson’s Quay.
Loscher will take the audience through the phases of digital and explain how this almost cosmic event has bent our world out of shape, never to be the same again. Our world will keep changing – it is unlikely that we will see peak digital in our lifetimes – but at some point soon, very soon, digital will blend into the landscape. Already the haze is lifting and serious questions are being asked about how effective and accountable are some of our recently adopted digital behaviours.
Every post phase throws up the opportunity to examine the processes that were introduced in haste during the boom and to recalibrate industry thinking with the benefit of hindsight. According to Loscher, “post-digital” will be no different in terms of the opportunities it will present and he will give his roadmap for how to derive maximum benefit from this opportunity with a focus on advertising effectiveness, media measurement and return on marketing investment.
The AAI Toolkit seminar will kick off at 08.15am and will finish at 10.00am. The cost to attend is €35 plus booking fee. To book click here
