Credits:
Agency – ZOO. Digital
Agency execs – Chris Preston (Creative Director), Rachel Hood (Snr. Creative), Ben Marchant (Account Director)
Client – Irish Distillers Prestige Whiskey
Client Execs – Lorna Malinconi (Snr. Brand Manager), Lucie Polakova (Associate Brand Manager)
Post Production – Design For Life
The lowdown:
Single Pot Still Irish Whiskey has a rich and storied history as the traditional form of Irish whiskey that was at one time the world’s best whiskey. Despite nearly dying out, it has enjoyed a significant rejuvenation in recent times to represent the premium end of the whiskey market from Irish Distillers and their Midleton distillery in County Cork.
Single Pot Still the term refers to the category of whiskey, a style that is produced in one single distillery from a mix of malted and un-malted barley and distilled in copper pot stills. This video explains the background and heritage for Single Pot Still, how and where it is made and places it in the rapidly expanding Irish whiskey landscape.
