Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin.
Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms.
The TV ad celebrates memories and experiences that pass on from generation to generation and how they tie families together and according to Adam Murphy, Kerrygold commercial director: “This advertisement builds on the great tradition that Kerrygold adverts have in the Irish public consciousness. It focuses on the part Kerrygold plays in making memories between generations of families. It is a great representation of the way many of us view Kerrygold’s role in our homes.”
Kerrygold is one of Ireland’s most successful exporting stories and the brand has annual global retail sales of €900m. Ornua’s ambition is to move Kerrygold from being a world-class butter brand to an instantly recognisable €1bn global dairy brand over the coming years. Last year saw the successful launch of Kerrygold Yogurts in Germany, Kerrygold Spreadable in the UK and the continued roll-out of Kerrygold Irish Cream Liqueur across Europe and the US.
The campaign is the largest project undertaken by Publicis Dublin for Kerrygold since the agency picked up the account last year.
According to Publicis Creative Director, Jimmy Murphy: “We are delighted to have been involved in creating this new campaign for Ireland’s iconic dairy brand, Kerrygold. Irish people have an enduring and steadfast connection with the Kerrygold brand. For most of us, that is something which we learned from our parents and which remains a part of our family life. We wanted to reflect those bonds in this new advertisement, Kerrygold’s first new Irish ad in seven years.”
Credits:
Agency: Publicis
Director: Jimmy Murphy
Senior Account Manager: Karen Austin
Creative Director: Ger Roe
Producer: Rachel Murray
Production Company:
Butter Productions
Director: TJ O’Grady Peyton
Ornua – Kerrygold:
International Marketing & Consumer Innovation Director: Paul O’Brien
Commercials Director: Adam Murphy
Marketing Director: Emer McGuire
Brand Manager: Adriana Skowron
Senior Brand Manager: Shona McDonagh
