The Lowdown:
Publicis Dublin create a tongue in cheek campaign for Irish Rail/ Iarnród Éireann. The campaign encourages the public to use its intercity service by showing them that they’ll enjoy the train journey so much they might not want to get off. Publicis Dublin brought this idea to life with a 40-second TV spot, which shows a man returning home from being away on business. He’s excited about finally being reunited with his family, but when it comes time to get off, he has a decision to make: family or train. Surely, there’s only one winner there. This campaign also includes: 20-second and 5-second online video, outdoor formats, digital display and a 30″ radio ad. This humorous and brilliantly simple idea reinforces the brand tagline: Time is better spent with Iarnród Éireann.
Credits:
Director: John Butler
Creative Director: Carol Lambert
Copywriter: Peter Dobbyn
Art Director: Neil Hanratty
Agency Producer: Rachel Murray
Producer: Lorraine Geoghan
Account Director: Jimmy Murphy
Account Manager: Karen Austin
Sound: Will Farrell
Client: Stephen Murray/Charlotte Tucker
