A new national TV network called Family First TV has been launched in hospitals across the country with the aim of providing a wide range of information and content related to pregnancy, parenting and children’s health and safety to parents.
Developed by the parenting website WhatsupMum.ie, which is headed up by Michelle Berkery, and supported by the HSE’s National Clinical Programme for Paediatrics and Neonatology, Family First TV will offer expert advice and insight from leading paediatric consultants and other medical professionals on the main causes of accidents, illness and injuries that bring children to hospital.
“Watching these short videos and learning how to respond could potentially improve a child’s outcome,” said Professor Alf Nicholson, Consultant Paediatrician, Temple Street Children’s University Hospital and Clinical Lead, National Clinical Programme for Paediatrics and Neonatology.
The TV screens are located in hospital waiting rooms and with an average wait time in paediatric units put at 4-6 hours, the new channel offers a unique opportunity for brands to communicate directly with an engaged and captive audience and the company has already delivered a number of campaigns for some leading Irish brands across its national digital network
“Watching these short videos and learning how to respond could potentially improve a child’s outcome,” said Professor Alf Nicholson, Consultant Paediatrician, Temple Street Children’s University Hospital and Clinical Lead, National Clinical Programme for Paediatrics and Neonatology.
University Hospital and Clinical Lead, National Clinical Programme for Paediatrics and Neonatology.
According Michelle Berkery: “Following the success of the Pregnancy Clinic TV which provides pregnant women and expectant parents access to expert advice from healthcare professionals using the same medium in waiting rooms around maternity hospitals in Ireland, we are confident that these health and safety video demonstrations will engage a captive audience. Over the coming months we will be extending the video content to include many more topics relating to child health and wellbeing”.
