The shortlist for the Marketing Society Research Excellence Awards 2017 has been published and this year 52 submissions were made for what has become one of the highlights of the marketing calendar.
Seven research agencies received two nominations a-piece: Ignite Research, TAM Ireland, RedC, Spark, Ipsos MRBI, B&A and W5.
Recognised throughout the industry as Ireland’s foremost showcase for the transformational impact that research can have on marketing and customer experience strategies, the shortlisted entrants in the six categories of the Marketing Society Research Excellence Awards 2017 are as follows:
Advertising and Ad Media Research, sponsored by Wide Eye Media
- TAM Ireland: A/V Data Solutions
- REDC Research for IAB Ireland: ‘Ad Blocking – How research helped formulate the digital advertising industry’s response to ad blocking software’
- Spark Market Research for LIDL: ‘Breaking Behaviours – LIDL & The Trolley Cam’
Customer Experience Research, sponsored by the Sunday Business Post:
- Behaviour & Attitudes for HIQA: ‘Voice of the Patient’
- W5 for Dublin Bus: ‘Customer Journey Mapping with Millennials’
- W5 for eir: ‘eir voice of the Customer Research’
Brand Development and Strategy, sponsored by TheJournal.ie:
- Ignite Research for Dalata Hotel Group: ‘Be wary of strangers bearing gifts’
- Spark Market Research for Digicel: ‘Uncovering the ABCs of generation Z’
- RedC Research for Bewley’s: ‘Paving the way to 2025: A GPS for growth in the out of homes coffee market’
Product Innovation and NPD Research, sponsored by DMG Media Ireland:
- REDC Research for PTSB: ‘Developing the “Keep Living” Mortgage’
- Ignite Research for KBC Bank Ireland: ‘Destination Digital’
- Kantar Millward Brown for Failte Ireland: ‘Designing an Innovation Model to create strategic clarity’
Analytic Impact, sponsored by Research Now:
- TAM Ireland, A/V Data Solutions
- IPSOS MRBI for Bord Bia: Dicing, chopping, grating, slicing
Public Policy and Social Research, sponsored by Exterion Media
- Behaviour & Attitudes for Iarnrod Eireann/Irish Rail: ‘A more Accessible Future’
- Spark Market Research for LIDL: ‘Teenage Kicks – Encouraging Girls in Sport’
- Ipsos MRBI for Nutricia Medical/ Alzheimer’s Society of Ireland: ‘Dinner with Dementia’
According to Claire McFerran, Chair of the Marketing Society of Ireland and Innovation Director for Heineken Ireland: “2017 has once again been one of the most successful years for entries to the Marketing Society Research Excellence Awards and we were delighted to see strong levels of entry across all categories. Congratulations to all those shortlisted and many thanks to our judging panel, chaired by Dr. Kate Ui Ghallachoir, Head of the School of Marketing at Dublin Institute of Technology.”
The winners will be announced at The Marketing Society Annual Christmas lunch on Friday, 1st December 2017. The award winners will then present their case studies at The Marketing Society’s Research Excellence Showcase event which will be held on 18th January 2018 in LinkedIn’s new state-of-the-art EMEA head office in Dublin.
