Independent News and Media (INM) has selected Oracle to help it offer its advertisers personalised, targeted data-driven campaigns across their online platforms. Using Oracle BlueKai Data Management Platform (DMP), INM will be one of the first media outlets in Ireland to be able to offer this innovation in advertising technology to its advertisers.
INM is looking to make use of the most innovative technologies, including cloud and mobile, to ensure that it provides the best possible experience to its advertisers, partners and readers throughout Ireland.
By implementing Oracle BlueKai DMP, INM will be able to offer advertisers more personalised and targeted marketing campaigns. In addition, the new data management platform will ensure that readers only receive advertising that is relevant to them.
“At INM we are passionate about creating meaningful connections with our 2.4m weekly readers through our content and advertising solutions. We are particularly proud to announce that we have partnered with Oracle to launch our new Data Management Platform. This partnership will open a world of new possibilities for brands to connect with our audiences through advertising solutions that are based on first party data. After in-depth research into selecting the right DMP partner for INM, Oracle is the perfect fit as it continually proves itself to be at the forefront of innovation when it comes to digital marketing technology,” said Chris Gordon, head of digital ad operations at Independent News and Media.
“Delivering robust and compelling marketing campaigns comes down to having an in-depth understanding of your audience,” adds John Donnelly, Oracle Country Leader, Ireland. “This understanding only comes from extracting the huge amount of data media publications own and analysing and segmenting. With the implementation of Oracle Bluekai DMP, Independent News and Media will be able to drill down into the granular detail of its data and provide its advertising partners with campaigns that deliver a strong return on investment.”
