With a new mobile phone on the top of many Christmas wish-lists, Three Mobile has launched a campaign to promote sales of the top-end iPhone X called “GrAnimojis.”
The campaign features grandparents and their grandkids sending hilarious Christmas messages using Apple’s new Animojis, one of the key features of the iPhone X.
“With the Apple iPhone X topping lots of Christmas wish lists, what better time for us to use its new technology than in our latest festive themed campaign for Three Ireland?” says Rory Hamilton, partner and Executive Creative Director with Boys and Girls (www.boysandgirls.ie)
This funny and festive two-minute film has just launched across social media features real grannies, granddads and grandchildren experimenting with the new technology, which uses the iPhone X’s true depth camera to track thousands of data points, in real-time, and transform people’s faces into pandas, unicorns and….poo’s.
Created as part of Three’s ‘Make it count’ campaign, the piece demonstrates how even the most complex and silly technology can bring people together in a meaningful way.
Credits:
Brand: Three Ireland
Clients:
– Aislinn O’Connor, Head of Brand & Marketing Communications
– Cian McDonagh, Digital Marketing Manager
– Dearbhla Hayes, Marketing Manager
– Clare Aughney, Marketing Specialist
Executive Creative Director: Rory Hamilton
Senior Art Director: Udi Ovadia
Senior Copywriter: Kris Clarkin
Agency Producer: Sarah Chadwick
Group Account Director: Pat Stephenson
Account Director: Clare Kerlin
Account Manager: Andrea Dalton Doran
Account Executive: Jelena Stancevic
Senior Strategic Planner: Chloe Hanratty
Creative Interns: Georgia Murphy & Finn Mullan
Director: Ian Power
Production Company: Rocket Science
DOP: Miguel Angel
Sound: No 4
Edit: Rob Hegarty
Grade: Gary Curran – Outer Limits
Flame: Rory Gavin – Outer Limits
