PML Group has announced the winners of its annual Poster Impact Awards for 2018. The awards are based on PML Group’s Poster Impact research programme, which measures the effectiveness of more than 1,000 OOH advertising campaigns each year in the Republic of Ireland.
PML Group, experts in location marketing and OOH communications, has awarded the ten best performing campaigns in 2017 from ten key product categories. Performance was measured on the basis of campaign recall and creative ratings.
Among the winners this year are AIB (Financial Services), Aer Lingus (Tourism & Travel), Lidl (Retail) and Mars for M&M’s (Confectionery).
The most decorated media agencies this year is Mediaworks and Spark Foundry with two awards each while Rothco is the only creative agency to receive more than one award – for eir and AIB. Other agency winners include Carat, Starcom, BBDO and Chemistry.
Commenting on the 2018 winners, Colum Harmon, marketing director PML Group said: “The winning campaigns this year represent all that’s great about Out of Home media. No campaign can win without exceptionally high levels of recall and outstanding creative scores for their campaigns. These ten advertisers harnessed the creative potential that the OOH canvass provides and coupled it with excellence in media planning, along with their partner agencies. The reel is a great showcase for the medium and on behalf of PML Group, I’d like to congratulate everyone involved.”
Poster Impact is conducted every cycle (2 weeks) on behalf of PML Group by IpsosMRBI, among 300 Dubliners aged 16-54 and aged 18-54 for alcohol campaigns.
The full list of 2018 winners is as follows:
Beverages Category
Hop House 13
Media: Carat
Creative: AMV BBDO
OOH Agency: Source out of home
Confectionery Category
M&M’s
Media: Spark Foundry
Planning: MediaCom
Creative: BBDO
OOH Agency: PML
Entertainment Category
Paddington 2
Media: Havas Media
Creative: Empire Design
OOH Agency: Source out of home
Financial Services Category
AIB
Media: Starcom
Creative: Rothco
OOH Agency: Source out of home
Food Category
Chicago Town Pizza
Media: PHD
Creative: Insight Marketing
OOH Agency: PML
Health/Hygiene Category
Nurofen
Media: Zenith
Creative: Engage Communications
OOH Agency: PML
Restaurant Category
McDonald’s
Media: Mediaworks
Creative: TBWA/Dublin
OOH Agency: Source out of home
Retail Category
Lidl
Media: Mediaworks
Creative: Chemistry
OOH Agency: Source out of home
Telecoms Category
eir
Media: Vizeum
Creative: Rothco
OOH Agency: Source out of home
Tourism & Travel Category
Aer Lingus
Media: Spark Foundry
Creative: KesselsKramer
OOH Agency: Source out of home
