Citybox Ireland and the UK has rebranded as Rebel Outdoor.
According to the company, “the new name reflects the fact that we will still be focusing on shopping centre mall units, in addition to entering the festival and event space with our new advertising product to be showcased soon.”
The company says that its shopping centre advertising units will now be known as MallBox while EventBox is the name of its festivals and events offering). Currently, it has Mallbox units in over 250 shopping centres in Ireland and the UK making it one of the largest contractor of mall media in Ireland.
