The lowdown:
Thinkhouse, the youth marketing agency, has once again teamed up with Life Style Sports, the Irish owned retail destination for the hottest trainers and urban apparel, to launch the ‘Trainer Central Trainer Council’ – an integrated marketing campaign which sees the retailer work with some of Ireland’s most inspiring and influential sneaker fanatics.
As an Irish owned business, Life Style Sports were keen to continue its work with the cream of Irelands urban art and hip-hop scene, Life Style Sports once again partnered with Hare Squead, who were this time joined by Stephen May from SM Customs and Jonathan Lee, footwear buyer from Life Style Sports who are blazing a trail and embracing the current resurgence of the vibrant and exciting sneaker culture in Ireland. The new advert was short on location in Life Style Sports recently relaunched store on Dublin’s Grafton Street.
This campaign sees the second phase of its cutting-edge ‘Trainer Central’ (Irelands no. 1 destination for the hottest trainers from the world’s most sought-after brands) campaign with debuted in time for Christmas 2018, and tasked Thinkhouse with pushing the boundaries even further to create a youth focus, razor-sharp advertising campaign that would feature on out-of-home (metro panels, metropoles, six sheets and digi screens) in-store and digital and social.
As an Irish owned business, Life Style Sports was keen to continue its work with the cream of Irelands urban art and hip-hop scene, once again partnering with Hare Squead, who were this time joined by Stephen May from SM Customs and Jonathan Lee, footwear buyer from Life Style Sports who are blazing a trail and embracing the current resurgence of the vibrant and exciting sneaker culture in Ireland. The new advert was short on location in Life Style Sports recently relaunched store on Dublin’s Grafton Street.
Credits:
Agency: Thinkhouse
Client: Life Style Sports
Campaign: Launch of Trainer Council
Client: Gordan Newman, Aoife Knox
Creative: Dave Byrne, Grace Enemaku
Account Director: Mark Kilbride
Photographer: Kathrin Baumbach
Film: Kevin Goss Ross, Johnny Cullen, Luke McLaughlin
