Kantar Media, the WPP-owned media intelligence firm has launched a new news monitoring service in Ireland called Yellow News.
Yellow News, currently used by 2,000 firms worldwide, will allow clients to identify what journalists, influencers and consumers are saying about their brand in real time across all media channels and to evaluate their communications performance, all within a fixed budget.
The service provides clients with a 12-month fixed fee service that includes unlimited keyword searches and an unlimited volume of coverage, providing clients with insights about their brand’s reputation on a single integrated platform that also covers broadcast, social, print and online. For social media monitoring this includes key channels such as Twitter, Facebook, YouTube and over 20,000 influential blogs and forums.
According to Eimear Faughnan, managing director, Kantar Media Ireland: “Kantar Media is delighted to launch Yellow News in the Irish market. This is an innovative offering where businesses can gain a holistic view of their media coverage, enabling them to quickly identify what is driving conversations about their brand and that of their competitors. As the leading media monitoring agency in Ireland, it was important that we continue investment in the marketplace, delivering products that meet the needs of our varied client base. With Yellow News, the single fixed-cost model gives our client’s peace of mind with 100% budget certainty.”
