The Lowdown:
When you are communicating for any brand it’s always good to know what dragon you are slaying. In the case of the New Nissan LEAF it was easy to know what dragon we were slaying. Or in this case snakes. In turns out that ‘snakes’ are alive and well in Ireland but this car has the potential to banish them forever. We launched our campaign on the day celebrating the man best known for banishing snakes from Ireland.
Credits:
Client: Nissan Ireland
Agency: In the Company of Huskies
Product: New Nissan LEAF
Title: Banish them forever
Creative Director: Damian Hanley
Design: Chris Flynn, Alan Gregan
Copywriter: Damian Hanley
Account Director: Nessa Van Rooyen
Account Manager: Amar Jacob
Agency Producer: Brian Daly
Video editor: Niamh Phelan
Client: Jeanne McGann, Head of Marketing and Communications, Nissan Ireland
