TAM Ireland and the Institute of Advertising Practitioners in Ireland (IAPI) have teamed up to create a new training workshop which will provide participants with a grounding in the essentials of AV planning and buying.
The training workshop is designed to give an overview of what television has to offer advertisers and how the TV advertising market works. The course also looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also demystifies the sometimes-confusing jargon that surrounds TV planning and buying and will discuss how brands can best embrace all of the A/V based channels at their disposal.
The training course is aimed primarily at those people who have recently joined a media agency, an advertising agency or advertiser. It is also open to new starters at broadcasters or sales houses. The workshop itself will be delivered by This training will be conducted by representatives from TAM Ireland and Thinkbox UK, the marketing body for commercial TV in the UK,
The workshop will kick off at 9.30am on Wednesday May 23rd and will conclude at 12.30pm and it will be held in The Greenway building, which is part of the Iconic Offices group on St. Stephens Green.
To book a place CLICK HERE
