The Lowdown:
Using a casting process to identify a real group of friends, we packed them up and headed out West to capture the spirit and the energy of the West of Ireland for this new campaign for Rockshore Irish lager.
The campaign consists of 1×30 sec brand ad and 3×10 second teasers.
Credits:
DIAGEO
Jeremy Canter – Head of Diageo European Beer Business
Arlene Livingstone – Senior Consumer Planning Manager / Innovation
Niki Maccorquodale – Head of Beer Innovation, Europe
Jeanette Levis – Brand Manager
BBDO DUBLIN
Noel Byrne – Producer
Caitriona NiLaoire – Account Director
Hazel Mc Partlin – Account Manager
Dylan Cotter – ECD
Kirk Bannon – Art Director
Gerry McBride – Copywriter
SWEET MEDIA
Luke Franklin – Director
Emma O’Beirne – Producer
Michael Donnelly – Producer
Eoin McLoughlin – DOP
Thyrza Ging for Louise Kiely Casting – Casting Director
Kate Moylan – Production Design and Costume
Post Production by Screen Scene
Jake Walshe – Editor
