Following a comprehensive European-wide review of its media business, MediaCom has retained the Sky media and planning account in Ireland.
MediaCom saw off Zenith and Carat and to retain the business in Ireland, the UK, Spain, Germany and Austria.
The review of the business kicked off in October 2017. The last review took place back in 2004.
According to Stephen van Rooyen, CEO of Sky UK, the appointment of MediaCom “builds on our long term partnership with MediaCom and sets industry-leading standards for the transparency and accountability of media-buying practices. MediaCom shares our ambition to continually improve the way we use media and, together, we will improve the effectiveness of Sky’s media spend across Europe.”
