The lowdown:
Sky Q is the next generation box that comes with all Sky TV bundles, so you enjoy Sky all around your home and even save recordings to your devices to watch when you’re out and about.
The social media brief was to land the current Sky Q campaign reasons to belief and to drive feature understanding. The videos portray a less literal view of the features; restart, pause and carry on, take recordings with you and voice control.
Created by Havas Dublin, each of the social videos demonstrate a particular Sky Q feature and part of the fun was in reimagining them as real-life scenarios shot ‘candid camera’ style on the streets of Dublin.
Credits:
Advertiser: Sky Ireland
Project: Sky Q Social Media campaign
Agency: Havas Dublin
Sky Head of Brand: Michael Markey
Sky Digital and Social Media Manager: Lisa Cunningham
Havas Creative Director: Adrian Fitz-Simon
Havas Copywriter: Stephen Kelly
Havas Client Service Director: Tony Caravousanos
Havas Social & Digital Strategy: Mark Doherty
Production Company: Wannabe
Production facility; The Element
Director: Lochlainn McKenna
Producer: John Sullivan
Post Editor: Amy O’Connell
