Ulster Bank have launched a mortgage campaign advertising their ‘First Five’ Mortgage, with five great benefits for first time buyers. The humorous ad centers on “your mum’s sofa” as a young couple try to put their own stamp on their first home.
Speaking about the ‘First Five’ mortgage campaign, Ulster Bank’s Head of Marketing Tony Boylan said:
“Ulster Bank is committed to providing ‘Help for What Matters’ to customers, and the new mortgage campaign represents a laser focus on precisely what that help looks like. We know from talking to our customers that they want real, tangible support when buying their first home and that’s exactly what the ‘First Five’ features provide. They make the journey to owning a home that bit easier for our customers and are complemented by a team of dedicated mortgage specialists across the country.”
“Our launch campaign for Ulster Bank’s First Five delivers on our simple focus of “Help for what matters” with a media strategy that arrives, assures and attains first time buyers. The campaign is delivered across TV, VOD, Cinema, Radio, Outdoor and Digital. This is the first Ulster Bank digital precision advertising campaign. By integrating data, machine learning and automation in the creative process, we enable Ulster Bank to efficiently deliver more resonant brand experiences to customers with every ad impression. We are making every impression count.”
Aoibhín Lennon, Client Director, Spark Foundry
Credits:
Media Communications Agency: Spark Foundry
Business Director: Gemma Corbett
Client Director: Aoibhín Lennon
Senior Client Manager: Jane McNamara
Client Manager: Jordan Dunne
Digital Client Director: Paul Ferry
Senior Digital Client Manager: Darragh Barker
Search Client Director: Storm Russell
Search Client Manager: Keith McGarry
Creative Agency: Boys & Girls
Executive Creative Director – Rory Hamilton
Creative Director – Mark Tuthill
Senior Art Director – Bairbre McGlade
Head of Design – Barry Smith
Head of Production – Derek Doyle
Business Director – Chris Upton
Account Director – Ottilie Culloty
Account Manager – Alicia Coyle
Account Executive – Chloe Bolton
Strategic Planning Director – Margaret Gilsenan
Production Company: Antidote
Director: Henry Mason
MD/Executive Producer: Andrew Freedman
Line Producer: Glen Collins
Production Coordinator: Paula Stewart
Post Production: Windmill Lane
Editor: Lee Hickey
Grade: Matt Branton
Sound: Locky Butler
