The Lowdown:
As part of their new “Help for what matters” campaign, Ulster Bank shows a touching father and son moment to demonstrate how their Smartphone Pay can come in handy for when you finally get to say “I got this Dad”.
“Following on from our ‘First Five’ mortgage campaign we are delighted to share the second instalment in our ‘Help for what Matters 2.0’ journey. This ad showcases ‘smartphone payments’ as our next proof point for the real help offered by Ulster Bank and will be supported with more VOD films, bringing our Current Account product features to life.” Roisin Field, Advertising & Digital Content Lead in Ulster Bank.
Cassie Joyce, Agency & Client Director from Wide Eye Media said ‘We are delighted to be running the Ulster Bank ad on the big screen. This emotive ad resonates well with cinema audiences and where better to showcase it than on the biggest screens possible with an engaged, captive audience.’ The campaign is also running on TV and VOD.
Credits:
Media Agency: Spark Foundry
Business Director: Gemma Corbett
Client Director: Aoibhin Lennon
Senior Client Manager: Jane McNamara
Client Manager: Jordan Dunne
Digital Client Director: Paul Ferry
Senior Digital Client Manager: Darragh Barker
Search Client Director: Storm Russell
Search Client Manager: Keith McGarry
Creative Agency: Boys & Girls
Executive Creative Director – Rory Hamilton
Creative Director – Mark Tuthill
Senior Art Director – Bairbre McGlade
Head of Design – Barry Smith
Head of Production – Derek Doyle
Business Director – Chris Upton
Account Director – Ottilie Culloty
Account Manager – Alicia Coyle
Account Executive – Chloe Bolton
Junior Copywriter Georgia Murphy
Strategic Planning Director – Margaret Gilsenan
Production Company: Antidote
Director: Henry Mason
MD/Executive Producer: Andrew Freedman
Line Producer: Glen Collins
Production Coordinator: Paula Stewart
Post Production: Windmill Lane
Editor: Lee Hickey
Grade: Matt BrantonSound: Locky Butler
