The Lowdown:
This campaign for the Red Cross purposely makes bad use of empty space within media placement (Press, OOH & Online) to highlight space in our homes or properties we could be putting to better use.
If you have space you could be putting to better use, pledge it to a Syrian refugee and that empty space could end up transforming a life. Find out more and register your pledge at registerofpledges.redcross.ie
Credits:
Advertiser: Irish Red Cross
Project: Empty Space
Agency: Havas Dublin
Irish Red Cross Team: Mary Phelan, Eve Leonard, Andrew Parle
Havas Creative Team: Gary Boylan, Adrian Fitz-Simon, Zoe Higgins
Havas Account Team: Aisling Mullins, Aoife Surgeon
