The lowdown:
Thinkhouse, the youth marketing agency, has produced an end-to-end TV ad campaign for Saorview (on behalf of RTÉ). The campaign, called ‘THE FUTURE OF FREE TV’ to promote its FREE TV services. Competing with popular digital TV platforms, RTE recruited Thinkhouse to create a national awareness campaign to promote Saorview’s competitive FREE TV offering.
The campaign is made up of: 4 humorous x 30” TV ads, a series of online ads and 4 x radio ads.
The campaign was inspired by iconic 80s shopping channels with a expertly crafted aesthetic, complete with low fi visuals, bright colours and a painfully cheesy soundtrack.
The campaign stars a one-of-a-kind ‘Shopping Channel Host’ telling the Saorview Connect Box benefits in a variety of over the top, tongue-in-cheek scenarios.
Casting was key to the project. Tony Cantrell, the Internet comedian, stars as an over-the-top, unhinged host. Head of Creative at Thinkhouse, Dave Byrne, said; “Bringing the hugely popular phenomenon of weird internet culture into the homes of Irish people with this ad campaign will stop people in their tracks. They’ll hear about Saorview’s offering in a refreshingly fun way. Isn’t that what advertising is meant to do?”
The campaign goes live this week and will roll out over the summer months, including premium spots during the World Cup.
Credits:
Client: Saorview (on behalf of RTÉ)
Agency: Thinkhouse
Account Director: Susie Dardis
Project Manager: Amber Wilson
RTÉ Client Team: Tracey Diamond, Richard Waghorn, Jim Higgins
Planning: Eimear Fitzmaurice
Creative Directors: Dave Byrne, Kevin Goss Ross
Director/Copywriter: Dave Coffey
DOP/Editor: Dave Balfe
Production Designer: Shane Kenna
Camera: Johnny Cullen
Sound: Peter Ashmore
Production Coordinator: Robin Graham
