JWT Folk and Vodafone Ireland have launched the search for Ireland’s ‘Funniest Fecker’ as part of the build up to this year’s Vodafone Centre Stage event.
The launch film, starring comedian and presenter Kevin McGahern, is just the first in a series of content due to air online over the next five months as part of this year’s Vodafone Centre Stage campaign.
This year, Vodafone Centre Stage – winner of multiple awards including Best Arts and Culture Sponsorship across Europe for The Vodafone Comedy Festival in 2018 and Best Sponsorship Brand for Vodafone in 2016 – comes with a renewed focus – to “democratize comedy,” giving increased access to performers and viewers, to all types of online and offline comedy through technology.
According to JWT Folk’s creative partner, Karl Waters: “Since launching, Vodafone Centre Stage has played a huge role in promoting and supporting comedy in Ireland, in all its forms both at Vodafone’s own comedy festivals and at music festivals. As more and more comedy is now consumed online, we were keen to keep up this legacy and make Vodafone Centre Stage more relevant to a younger audience. Finding ‘Ireland’s Funniest Fecker’ is the first campaign in merging the two worlds of online and traditional comedy. It’s an open invitation to Ireland to share their humour, fronted by some of the country’s top comedians. We intend to continue this in the months ahead, with lots of exciting things in the pipeline.”
Vodafone Ireland’s head of brand and communications, Anne Mulcahy adds: “The idea of making comedy accessible to everyone has always driven us in our partnerships with comedy and music festivals. With Vodafone Centre Stage, we’ve sponsored the Vodafone Comedy Festival for eight years, the Vodafone Comedy Carnival in Galway for the last five years, we’ve hosted comedy stages at music festivals like Body &Soul and we’ve partnered with some amazing up-and-coming and more established comedy talent. Comedy is very much part of Ireland’s DNA and this is something we’ve always celebrated. Technology has made comedy, in all it’s forms from GIFs and memes to stand-up, more accessible than ever and connecting these two worlds – online and offline comedy – is really at the heart of this year’s Vodafone Centre Stage campaign. We’re excited to see what the next generation of Irish comedy talent has to offer and to share this talent with an online audience.”
