KICK Dublin and Chartered Accountants Ireland have created the latest recruitment campaign targeting people currently working in business who want to progress their career.
Chartered Accountants Ireland have a Flexible route that provides people in both public and private sectors the opportunity to qualify as a Chartered Accountant while they work with traditional classroom and blended distance study options across the Island of Ireland.
The channels used to implement this communications strategy include, online video, radio, social media, digital advertising and collateral such as brochures, pulls ups, leaflets etc to support Client Relationship Managers and a series of events hosted by Chartered Accountants Ireland.
According to KICK Dublin’s Stephen Bradshaw: “Chartered Accountants Ireland is the largest accountancy body in the country with the highest pass rate and an ever growing worldwide community. Becoming a Chartered Accountant is possible for people working in business. We want to encourage business owners and financial directors to help their staff gain this prestigious qualification without having to leave their existing roles. It is equally important that employees follow their dream by taking the next step in their careers to secure their success. For anyone wanting to gain the best accountancy qualification it makes sense to do so with Chartered Accountants Ireland and this campaign highlights some of the reasons why.”
Chartered Accountants Ireland is the largest and longest established accountancy body in Ireland. It has over 26,600 members and 6,500 students, and it is the leading voice of the accountancy profession in Ireland. It is a member of Chartered Accountants Worldwide and the Global Accounting Alliance.
Credits:
Client:
Chartered Accountants Ireland
Brendan O’Hora – Director of Marketing and Communications
Rachel Pattison – Acting Marketing Programme Manager
Creative Agency
Creative Agency: KICK Dublin
Creative Director: Judith Goulet
Art Director: Ian McColl
Videographer: Gavin Thornberry
Bus Dev Director: Stephen Bradshaw
Account Manager: Triona O’Brien
Media
Rachel Hynes – Initiative
Rob Beirne – Wolfgang Digital
