Alan Cox, CEO of Core, Karen Hand, founder of Strategy & Research and Jimmy Murphy, President of IAPI and director of Publicis Dublin will all speak at the AAI’s Advertisers’ Toolkit Seminar which will take place in September.
To get the morning started, Alan Cox will present a countdown of the ten most important truths regarding marketing communication effectiveness. The presentation, supported by scientific evidence, will outline the most important levers to pull to generate long-term, sustainable growth from your investment in marketing communications.
The content of the presentation is drawn from the book, Marketing Multiplied, which Cox co-authored with Jim Power and Chris Johns in 2017.
During the second part of the event, audience questions and commentary will be encouraged together with consideration of the ten drivers and their impact by industry experts Karen Hand, Jimmy Murphy and others.
The event will take place at Core, 1 Windmill Lane on Tuesday September 18th and will start at 8.30am and conclude at 10am. To attend the Seminar click HERE
Tickets are free of charge for AAI Members although registration is still essential.
Non-AAI members are charged €35 + booking fee.
