The Power Of The Digital Consumer is the Theme For IAB Ireland’s Forthcoming Conference IAB Movi 2018.
Brand New Irish Research Will Explore the Digital Savvy Consumer and the Opportunities for Growth for Brands
The power of the digital consumer is the theme for the next IAB MoVi conference which will be held on Thursday, October 25 in the Guinness Storehouse.
As part of the conference, Red C will launch a specially commissioned report on the “Digitally Savvy Consumer” which will identify the key trends in the path to purchase.
Other speakers and panellists include: Anita Caras, Oath who will delve in to the drivers behind brand love; Nigel Roth from OnDevice Research, who will share new Irish research on live streaming video; Cian McDonagh, Three who will talk about winning with content in the attention economy and Jill McGrath, TAM Ireland who will talk about how TV and video work well together. Other speakers will be announced closer to the date.
To book tickets for the event click HERE
