Ulster Bank has renewed its sponsorship of the most listened to radio business show in the country The Business, presented by Richard Curran.
The Business is broadcast every Saturday morning on RTÉ Radio 1 between 10am – 11am and currently boasts 307,000 listeners, up 8,000 since last year.
Brokered by Core Sponsorship, the 12-month sponsorship deal includes four sponsor-credited stings per week, weekly promotional spots on Morning Ireland, Drivetime with Mary Wilson and Countrywide as well as podcast and homepage sponsorship.
According to Tara Farrell, Commercial Solutions Manager, RTÉ Media Sales: “RTÉ Media Sales is delighted to announce that Ulster Bank will continue for a fifth consecutive sponsorship year on RTÉ Radio 1. The Business remains Ireland’s most listened to business radio show with an audience high of 307,000 listeners”.
Eddie Cullen, Managing Director of Commercial Banking Division, Ulster Bank, adds: “Ulster Bank is delighted to sponsor The Business again this year, following our successful partnership last year. It’s part of a number of ways our sectoral experts support and engage with businesses in Ireland and is an important part of our business brand campaign. We have a strong relationship with RTÉ and look forward to continuing this in the future.”
