Ireland’s Ancient East is a brand that is synonymous with history/ancient/tradition – We were tasked with creating a new strategy to enhance the Tourism market for Autumn 2018. Our innovative strategy looked to dispel previous notions about the area and use a human angle to create a more friendly/personable feel to the brand’s offering. In The Company of Huskies thus created episodic content centred around unique characters within the geography of Ireland’s Ancient East.
The ads are currently running across YouTube and Social Media.
In The Company of Huskies and Failte Ireland have worked together for several years. Their collaborative creative efforts result in clever and engaging advertising. You can view the series here: https://www.youtube.com/playlist?list=PLrZ9aWOCBMQ1KL-FQ3J6gJN0EH6ZmeczL
Episodes:
- Sea Gardener
- Jerpoint Glass
- Wicklow Wolf
- Hole in the Wall
- Loughcrew
Credits:
Creative Agency: in The Company of Huskies
Group Account Director: Nessa Van Rooyen
Account Director: Amar Jacob
Content Lead: Maeve Heslin
Community Manager: Breffni Banks
Agency Producer 1: Laura Cronin
Agency Producer 2: Ciaran Walsh
Production House 1: Off Script
Production House 2: Event Junkies
Client: Failte Ireland
Marketing Manager: Kathrin Chambers
Marketing Officer: Ruth Watkins
