Lovin Media Group has teamed up with AIB as part of a year-long partnership called “Livin Dublin” which is aimed at assisting and informing first-time buyers in the Dublin property market.
The partnership, which was brokered by Starcom, includes a suite of experiential events and interactive digital content to assist and support them in finding a home in Dublin.
The ‘AIB Livin Dublin’ content hub will sit on the Lovin Dublin website and combine innovative technology developed specifically for this partnership. Showcasing areas and locales where there are opportunities for first time buyers, the hub will house a host of information to assist buyers in the process and help demystify the mortgage process with rich content, expert speaker forums and location-based tours. Interactive maps will shine a light on areas of Dublin that buyers may eventually call ‘home’, while ‘jargon busters’ content and step-by-step guides will help navigate that journey.
According to Jamie Crawford, CEO at Lovin Media Group:“We are delighted to be partnering with such a like-minded innovative brand as AIB. We want to offer our audience something of great value with everything we do, so to be able to now help our audience with one of life’s biggest decisions is a really exciting thing to be part of and one we will relish.”
Mark Doyle, AIB Group Brands Director adds: “We are looking forward to moving ahead with this partnership with the Lovin Media Group. We understand the challenges that first time buyers face in the process of finding a home and strive to provide useful, relevant and tangible supports, backing the belief of our customers at each stage of their home buying journey.’
Manuel Yoacham, Business Director in Starcom, part of Core, commented on the partnership “We are extremely excited to be launching ‘AIB Livin Dublin’. The Lovin Media Group has a distinct brand and tone and we identified them as the ideal partner to help AIB talk to people looking for their first home.”
