Creative agency The Public House have created an integrated brand campaign for Connemara Pub Tours, targeting a range of Irish employers who might be in the market for a team away day with a difference.
After experiencing the Connemara Pub Tour experience first hand, the agency team took notes between pints and noticed a refreshing realness to the people, the pubs, and the experience. Nothing twee, nothing forced, and locals who were happy to share their pub — for a little while anyway. “Good craic. No notions” became the creative approach, fly-on-the-wall shots from photographer Leo Byrne paired with headlines capturing the feeling you get in the pubs.
Said Creative Director Jarrod Banadyga, “There’s something refreshing about the experience. You get to see a part of Ireland relatively untouched by the tourist trail – so you’re meeting real Gaeltacht locals instead of other tourists. It’s a culture crawl as much as a pub tour. We wanted our campaign to reflect that.”
The campaign includes print, social, and direct mail aimed at HR people looking for a different kind of team bonding experience.
Pádraic O’Raighne of Connemara Pub Tours, added “It was great to work with The Public House on what is Connemara Pub Tour’s first campaign. They delivered some outstanding creative that reflects the true meaning of what we offer in Connemara.”
The appointment for The Public House continues a winning streak for the growing independent creative agency, following appointments by EPIC: The Irish Emigration Museum, Topline Hardware, Cadbury, and Jameson. The agency is known for its strategic and creative edge that delivers for its clients, with a principle that ‘Boring Doesn’t Sell’.
Credits:
Art Director: Jake O’Driscoll
Copywriter: Jack Walsh
Creative Director: Jarrod Banadyga
Designer: Trevor Nolan
Account Manager: Robyn Claffey
Account Director: Catrióna Campbell
Photographer: Leo Byrne
Client: Pádraic O’Raighne
