Following the recent launch of its new ‘All things considered’ campaign, SuperValu and TBWA\Dublin have followed up with a new Christmas campaign that encourages customers to ‘Consider Christmas’.
The new TV ad, a cheerful, lyrical spot reflects the warmest familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’, from the musical, Oliver! Throughout the spot we see a montage of genuine customers from all walks of life and staff from stores around the country as they tell the story of the value of shopping at SuperValu and their experience of Christmas.
Tara Clifford, SuperValu Strategy Marketing Manager, comments: “All things considered as a platform stretches across every aspect of our business. It’s great that we can even approach Christmas with charm and warmth, while still being true to what we stand for”.
Paul Arthurs, Senior Art Director at TBWA\Dublin, comments: “The Irish grocery market is a highly competitive one – even more so at Christmas. We wanted to create a spot that brings a sense of festive warmth, one that gives us an opportunity to talk to customers in a more relaxed way. The sheer number of people featured throughout the ad, while challenging, let us show just how different Christmas is for different people – but what ties everyone together is value found at SuperValu.”
The TVC will be supported by cinema, radio, retail-focused executions, digital, VOD, and social media.
Credits:
CLIENT
SuperValu
Marketing Director interim: Des O’Mahony
Strategy Marketing Manager: Tara Clifford
Food Leadership Marketing Manager: Owen Lynch
CREATIVE AGENCY:
TBWA\Dublin
Client Business Director: Paula Kelly
Account Director: Yvonne Caplice
Executive Creative Director: John Kane
Strategy Director: Mark Nolan
Creative Director: Des Creedon
Art Director: Paul Arthurs
Copywriter: Alan Byrne
Agency Producer: Onagh Carolan
PRODUCTION COMPANY:
Red Rage Films
Producer: Gary Moore
Director: Brian Durnin
Director of Photography: Ivan McCullough
POST PRODUCTION FACILITY:
Windmill Lane
Post producer: Shane Murphy
Editors: Lee Hickey
Effects: John Kennedy
Sound: Mark Henry, Number 4
