Cover story: CORE’S BRIGHT SPARK
As the only female managing director of an Irish media agency, SANDRA ALVAREZ of Spark Foundry is passionate about the need for greater diversity, education and training within an industry that faces many challenges and opportunities, as she explains to John McGee.
PLUS
Influencer’s Influence Starting to Wane + Are Big Budget Christmas Ads Worth the Money? + Marketing’s Bright Future + Radio’s Speaker Challenge
Marketing Matters
• A Bright Future For Marketing – Bernie Keogh, Alternatives
• The Waning Influence of Influencers – Colin Hetherington, Zoo Digital
• Speakers Corner – Peter McPartlin, business consultant
• Are Big-Budget Christmas Ads Worth the Effort? Mark McCann, OLIVER Ireland
All these and more plus the latest campaigns, who’s moving where and what has been happening in On the Town in your IMJ this month.
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