The Lowdown:
Among the many things that ALONE does as part of it’s work supporting older people is a wonderful initiative which they call their befriending service.
Using the generous advertising space donated by JC Decaux we felt this was a great opportunity to demonstrate the positive effect that the team of ALONE volunteers has on the lives of older people living alone.
We worked with photographer, Gerry Grace and gave him a very simple brief to photograph real people in their homes whose lives have been changed by ALONE. We asked him to capture a single moment; the moment when friendship comes knocking
Seán Moynihan, CEO of ALONE said: “Every person and every smile on these posters is real. We’re very grateful to Bonfire for all their work and creativity in developing and designing this campaign, they got straight to the heart of what ALONE does.”
Credits:
Advertiser: ALONE
Agency: Bonfire
Creative: Sean Hynes, Ian Doherty
Account Director: Kate Fulham
Client Team: Sean Moynihan, Gráinne Loughran, Maria Noonan
Photography: Gerry Grace
Colour Grading: Jeff Bennett, Graphic Arcade
