Dermot Rigley, Commercial & Marketing Director, PRO14 Rugby
The Sunday Times and The Times, Ireland Edition, which are part of News Ireland, have renewed their partnership ahead of the first ever Guinness PRO14 Final at Glasgow’s Celtic Park Stadium on May 25, 2019. The Sunday Times and The Times, Ireland Edition will act as the official media partners for all six games in the Guinness PRO14 Final Series for 2019.
Fans of the Guinness PRO14 as well as readers and subscribers of The Sunday Times and The Times, Ireland Edition will benefit from exclusive offers, bespoke events and premium content as the anticipation intensifies ahead of this season’s showcase game at Celtic Park Stadium.
According to Dermot Rigley, Commercial Director for PRO14 Rugby: “The exposure that our partnership with The Times, Ireland Edition & The Sunday Times brand produced ahead of last season’s Final in Dublin helped us to set a new attendance record so it’s great that we’re getting a chance to build on that success as we aim for another big crowd at Celtic Park.
“The Times, Ireland Edition & The Sunday Times has revolutionized its offering to readers over the past number of years and also retained its high standards and we believe that the Guinness PRO14 has proved equally as innovative in the demanding world of professional rugby.
“For a some time now we have been the tournament that is making headlines and thanks to our new broadcast deals our fans are able to watch more Guinness PRO14 action than ever before. Naturally, that will create more demand for the type of analysis and insight that The Times provides and it’s great to have their support and coverage right up to the Final in Glasgow on May 25.”
According to Richard Bogie, Managing Director with News Ireland: “We are particularly delighted to be working as media partners to the Guinness PRO14 Final Series for 2019. The Sunday Times and The Times, Ireland Edition are renowned for their high quality reporting and analysis on a broad range of sports and rugby plays a central role in the sports’ coverage of both products. We look forward to some top-class games over the coming months.”
