PML Group has announced the winners of its annual Poster Impact Awards for 2019. The awards recognise the stand-out OOH campaigns from 2018 which led the way in recall and creative rating, as judged by Irish consumers. The most effective campaigns based on these metrics are awarded among ten product categories, based on Poster Impact research, carried out independently by Ipsos MRBI.
This year’s list of exceptional winning campaigns includes Dunnes Stores (Retail), PepsiCo (Soft Drinks), Electric Ireland (Utilities) and Mondeléz for Cadbury Secret Santa (Confectionery).
Among the winning media agencies this year are Carat, the only agency to pick up more than one award. Others in the winner’s circle include Starcom, Spark Foundry, OMD, Zenith and Mediaworks. Irish creative agencies picking up awards include Rothco (AIB), TBWA (Electric Ireland) and BBDO (Glanbia).
“These campaigns are an excellent showcase for the OOH medium. PML Group places great emphasis on the creative power of OOH and the awards reflect this, as both creative rating and campaign awareness are fundamental to success. These campaigns have combined strong creative with smart format and location selection to deliver effective results and memorable work. Congratulations to all involved,” says Colum Harmon, marketing director of PML Group.
Poster Impact Awards 2019 Winners List
Alcohol Category
Diageo/Carlsberg
Media: Carat
Creative: Fold7
OOH Agency: Source out of home
Confectionery Category
Mondeléz/Cadbury
Media: Carat
Creative: VCCP
OOH Agency: PML
Financial Services Category
AIB Group/AIB Mortgages
Media: Starcom
Creative: Rothco
OOH Agency: Source out of home
Food Category
Glanbia/Avonmore Super Milk
Media: Carat
Creative: BBDO
OOH Agency: PML
Heath/Hygiene Category
Perrigo/Solpa-Extra
Media: Zenith
Creative: Twos company design
OOH Agency: PML
Quick Service Restaurants
McDonald’s/McDonald’s Big Mac
Media: Mediaworks
Creative: Leo Burnett
OOH Agency: Source out of home
Retail Category
Dunnes Stores/Dunnes Stores
Media: Carat
OOH Agency: Source out of home
Soft Drinks Category
PepsiCo/Pepsi Max
Media: OMD
Creative: Havas Worldwide
OOH Agency: Source out of home
Tourism/Travel Category
Aer Lingus
Media: Carat
Creative: KK
OOH Agency: PML
Utilities Category
Electric Ireland
Media: Spark Foundry
Creative: TBWA Dublin
OOH Agency: PML
