Independent News and Media (INM) has entered into a deal with the Dublin-based i-Believe to offer its ad messenger service to its own advertising clients that want to run ads on the publisher’s mobile platforms.
Ad messenger is an easy to produce mobile ad format that delivers strong response rates for advertisers without getting in the way of a positive user experience.
According to Cianan Clancy, head of innovation and strategy, INM: “On the back of a very successful 12 week trial on one of our sites, we introduced ad messenger to the wider portfolio of INM sites and apps for another 12 weeks. We have seen strong uptake from our direct clients and the product has consistently delivered excellent CTR for our direct clients in the motor, retail, property and travel categories. We look forward to the continued rollout of the product and this partnership with i-Believe.”
Dermot O Reilly, director at i-Believe adds: “We are delighted to welcome INM on board as an ad messenger reseller. Having the exclusive Ireland & UK license for this innovative, easy to produce and highly responsive mobile format, we are already working with a number of premium resellers including DC Thomson, Wireless Radio Group UK, Celador Radio UK and Ad Media UK. ad messenger is specifically designed with non-digital media sales people in mind and it is no surprise the INM classified sales team have made a success of it. We look forward to working with INM on ad messenger across 2019 and beyond.”
