The lowdown:
Rushmere Shopping Centre gives the gift of stories on World Book Day!
We were delighted to work with our Client, Rushmere Shopping Centre, in celebrating World Book Day with their bespoke Lending Library for readers of all ages.
The campaign was led by in-store collateral including a branded ‘book mobile’, allowing customers to both lend and borrow, encouraging everyone to make time for the written word! With a strong presence on social media, the campaign has been a great success and will be a permanent fixture for the Centre. As more people get involved, the Lending Library continues to grow.
It’s safe to say that this year’s World Book Day has been an inspiring one for Craigavon’s favourite shopping centre.
Rushmere Shopping Centre | Lending Library
Media: Branding/ In-Store/ Digital
Credits:
Agency: Ardmore Advertising
Client: Rushmere Shopping Centre
Account Director: Kathryn Robinson
Creative Director: Chris Lyttle
Designer: Jennifer Wilson
