JWT Folk’s campaign reflects new brand strategy
An Post is supporting the roll-out of its rejuvenated brand with an extensive advertising campaign which launched this week. Created by award-winning agency JWT Folk, the For Your World brand ad features well known TV presenter Angela Scanlon taking viewers on a journey through Irish life with An Post products and services.
Two additional ads to launch next month showcase An Post’s ambition in financial services with the launch of An Post Money, the second showcasing An Post’s innovative servicing of its growing eCommerce business.
The campaign highlights a number of new departures for the company including the recent launch of a new credit card product and a move into consumer lending as well as their new ‘inflight’ parcels App, allowing customers to track and re-direct their parcels to where and when suits them best, all highlighting An Post’s steady extension of products and services to drive new revenues and an enhanced customer experience.
Debbie Byrne, MD An Post Retail said “Refreshing this iconic Irish brand is another important step in the transformation of An Post, becoming more relevant and accessible for customers in the digital and physical world. The For Your World campaign shows this transformation in a whole new way for An Post, driving relevancy with a younger target audience and show casing our new launches such as credit cards and loans and our inflight parcel tracking app. “
Enda Kelly, JWT Folk’s Joint Managing Director said “For Your World is a platform built to drive reappraisal for a beloved and trusted brand. It’s a platform that brings to life the iconic nature of the An Post brand and how its continued evolution resonates and aligns with modern Irish culture.”
The campaign extends heavily beyond TV, with multiple touch-points including social, PR, digital, outdoor, cinema, radio, VOD, and in-store.
Credits:
An Post: PJ Brigdale / Ailish McGlew
Agency: JWT Folk
Creative Partner – Karl Waters
Creative Director – Keith Lawler
Senior Copywriter – Donal O’Higgins
Art Director – Raffa Ferla
Copywriter – Laura Halpin
Strategic Planning Director – Julie Murray
Joint Managing Director – Enda Kelly
Account Director – Fiona Gilroy
Senior Account Manager – Simon Killeen
Account Executive – Lianne Pierce
Broadcast Director – Michael Cullen
Producer – Eric Brindley
Production Company – Sweet Media
Director – Adam Gunser
