The popular Chilean wine brand Casillero del Diablo is to sponsor The Bay on Virgin Media One as part of a deal which was brokered by Group M agency Wavemaker.
This deal will see Casillero del Diablo take full broadcast sponsorship and digital sponsorship around Virgin media platforms for the course of the series. During the course of the sponsorship, Casillero Del Diablo will also receive logo presence on all cross station promos above 5” for The Bay giving them brand association with the drama. This will be the third drama that Casillero del Diablo has sponsored on Virgin Media One.
According to Aoife Hofler, Deputy MD Wavemaker: “Together with our clients at Casillero del Diablo we are delighted to continue our partnership with drama on Virgin Media One. We have seen strong tangible results for the brand in Ireland since conception. Both market share and volume share are growing from strength to strength for the Chilean wine brand.”
Emilie Biver, Marketing Manager Western Europe at Concha y Toro adds: “After the successful sponsorship of series Red Rock and Blood, Casillero del Diablo are very excited to strengthen their partnership with Virgin Media as a sponsor of the new drama series The Bay. The plot promises to keep Ireland intrigued from beginning to end, and we are thrilled to be part of this high quality production.”
