Three Ireland has launched its latest marketing campaign, ‘The Island’, which focuses on the work that Three’s business team has done in partnership with Arranmore, an island five kilometres off the coast of Donegal, creating a more connected island, enabling societal and economic development and turn the tide on emigration.
The campaign centres on Three’s ambition for a better connected life. By bringing super-fast connectivity and technology solutions to the island, Three is enabling residents to build their future on Arranmore, opening up opportunities for businesses to grow and develop, and diaspora to move back and work remotely from the island.
As part of the campaign Three has created an eight-minute ‘hero documentary’ which tells the story of how Three, in partnership with the Arranmore Business Council has established a digital hub to facilitate remote working and provided enhanced connectivity and technology solutions for businesses and community facilities across the island including the medical centre and primary school.
The film, which captures the heart of the partnership, bolsters all activity with an edit being used for social media, video on demand and TV. The campaign will also run across digital, press, PR, retail and direct marketing focusing on the real impact this partnership will make on the Arranmore community. This marks the beginning of a long-term partnership between Three and Arranmore, to create a more connected island for the future.
Aislinn O’Connor, Head of Brand & Marketing Communications at Three Ireland said: “As an organisation, our purpose is to help our customers have a better connected life. This partnership with Arranmore is the embodiment of that ambition. Our business team approached working with Arranmore island as it we would any enterprise customer and worked in partnership with them to identify the best solutions.
“What has resulted goes further than just a better connected island; the people of Arranmore have gotten behind this partnership and see it as a turning point for their community as they fight back against emigration. We are delighted that we have been able to capture the essence of that in this campaign.”
The campaign will run for six weeks, launching on TV from 25th April.
Credits:
Three
Chief Commercial Officer: Elaine Carey
Head of Brand & Marketing: Aislinn O’Connor
Marketing Manager: Rachel Cunningham
Brand Campaign Manager: Eilis Fitzgerald
Agencies:
Creative agency: Boys & Girls
Media Planning and Buying Agency: Sparks Foundry
PR agency: Drury Porter Novelli
