Boys + Girls has once again worked with client Ulster Bank and its internal Rainbow Network to support Pride 2019. As part of the initiative, the bank will launch a nationwide fundraiser to raise money for BeLonG To Youth Services, the national organisation working with lesbian, gay, bisexual, transgender and intersex (LGBTI+) people in Ireland
To raise funds, the bank has commissioned special pride-themed Henri Rainbow Pins which will be sold in all branches and head offices, as well as other locations across the country. The pins, which feature the bank’s youth mascot hippo wearing a rainbow jumper, will cost €2.
“There are many, many reasons why LGBTI+ Pride Month exists. Every day all around the world, and here in Ireland, there are young people struggling to cope with who they are, the environment in which they live, or the situations they find themselves in. In line with our own internal culture of inclusiveness, we want to help in any way we can and that’s why we are honoured to support BeLonG To Youth Services. They do crucial work, so get involved, buy a Henri Rainbow Pin, become an ally for inclusion and help support vital services for those who may be struggling with their current reality,” says, Ulster Bank Chief Executive, Jane Howard.
The Henri Rainbow Pin fundraiser builds on Ulster Bank’s proactive Pride initiatives over the past few years. For Pride 2018, Ulster Bank highlighted the story of an ex-Ulster Bank employee and her transgender son, Chris, and the support they received from the Rainbow Network and Ulster Bank during his transition.
Boys + Girls has also created an updated version of the s video, featuring Chris talking about the Henri Rainbow Pin and the importance of LGBTI+ support service organisations like BeLonG To Youth Services.
According to Creative Director at Boys and Girls, Mark Tuthill: “When we made a film of Chris’s story last year, highlighting the supportive role that the Ulster Bank’s Rainbow Network, and in turn BeLonG To had played in helping Chris and his family during his transition, he wondered could we help others have the confidence be true to who they are in the way that sharing his story with the world helped strengthen his self-confidence.
It’s why the idea of raising funds for BeLonG To through the sale of our Henri Rainbow pins throughout the Ulster Bank branch network was a natural extension and demonstration of the tangible help that Ulster Bank provide.”
Credits
Tony Boylan, Head of Marketing
Roisin Field, Advertising and Digital Content Lead
Paula Ellard, Digital Marketing Manager
Boys + Girls
Mark Tuthill, Creative Director
Udi Ovadia, Art Director
David Christopher Lynch, Videographer
Sarah Chadwick, Producer
Cian Booth, Designer
Simon Ross, Studio Manager
Karleen Smyth, Senior Experiential Director
Shauna Taylor, Experiential Manager
Sorcha Hanratty, Senior Account Director
