Goosebump has launched a new campaign for the Glanbia-owned brand Mooju, a range of flavoured milks that are predominantly targeted at younger consumer demographic.
The campaign will be skewed towards a mix of youth influencer marketing, with OOH, Spotify, Social and film all playing a part. The campaign will also hit stores with POS and digital screens.
According to Sarah Love, Managing Director of Goosebump: “A thoroughly contemporary mix of media combined with a great idea. Once you start this combinations thing, it’s hard to stop! We’ve worked on the Mooju brand for a while and have loved watching it grow. Stuart, Tim and the whole Glanbia team have always been so supportive. It’s a great working relationship”.
Stuart Scott, Marketing Manager at Glanbia, adds: “We know it’s not easy to get and hold the attention of any audience, particularly a younger audience. And we need to be creative and imaginative in how we do that. Goosebump really embraced the challenge. It’s all based on a rock-solid idea, that encapsulated the brand’s DNA”.
Client: Glanbia
Marketing Manager: Stuart Scott
Agency: Goosebump
Creative Director: Peter Queally
Creative Partners: Mark Nutley & Pat Hamill
Senior Copywriter: Luke Wright
Art Direction: Luke Wright & Julie McMorrow
AfterFX and Social Content generation: Julie McMorrow
Lead Planner: Amy Mitchell
Managing Director: Sarah Love
Account Director: Alana Dwyer
Account Manager: James Shearer
Junior Account Executive: Claire Mulholland
Head of Social: Lauren Murphy
Senior Social Content Manager: Nichola Henry
Social Media Executive: Aimee Doyle
Talent Management and production partner: Outset Media
Production: Tiny Arc
Director: David Keeling
Producer: Liam Harkin
Content Creation: Cal Arnold
