Rothco | Accenture Interactive has created a new campaign for Strings & Things, the Kerry Foods-owned master-brand which includes the popular range of Cheese Strings and other shaped cheese products for the children’s market.
Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string form. The campaign which has an estimated spend of €3m will run across TV, radio and social
According to Sarah Murphy, Account Director at Rothco: “Cheestrings, Europe’s most beloved cheese in stringed form, was joining a band. No longer merely a solo artist, the strings were being joined by a variety of other things to form a range under the moniker ‘Strings & Things’. To make sure people remembered this, we created a bizarrely memorable campaign that allowed us to say the new brand name a kajillion times. In addition to this super catchy brand film, listen out for one second ‘Strings & Things’ radio ads. Blink your ears and you could easily miss them.”
CREDITS:
Client: Kerry Foods
Managing Director Brands and CMO: Nick Robinson
Marketing Director: Victoria Southern
Marketing Manager: Anna Moore
Brand Manager: Steph Scott
Agency: ROTHCO
Managing Director: Richard Carr
Executive Creative Director: Alan Kelly
Creative Team: Rob Maguire, Fabiano Dalmacio
Strategy: Casey Smyth, Tara Finnegan
Business Director: Rosie Rogers
Account Director: Sarah Murphy
Account Manager: Clara Reddan
Agency Producer: Aisling O’Dwyer
Project Manager: Caroline Coates
Media Agency: Vizeum
Production Company: Blink Ink
Director: Greg Barth
Producer: Janet Smith
Director of Photography: Tim Green
Editor: Nick @ Cut & Run
Post House: Glassworks
Grade: Glassworks
Graphics: Glassworks
Post Production Supervisor: Duncan Cook
VFX Supervisor: Mark Harris
Music Supervisor: Major Tom
Sound: Mutiny
