NewsBrands Ireland’ s annual Media Planning Competition will take place on October 22nd in the Morrison Hotel, Ormond Quay.
The deadline for teams to sign up is Monday October 14th and the competition will see teams of junior planners -with less – take part in a day-long competition which challenges them to devise strategies to showcase the range and effectiveness of the various print and online platforms that make up NewsBrands Ireland.
On the day of the competition, each team will be given a brief and five hours to prepare their strategies and plans. Representatives from the various NewsBrands Ireland advertising departments will be on hand to provide information about their products and answer questions.
The day will commence with a variety of presentations concerning the effectiveness and reach of news brands content including an overview from Denise Turner, Insight Director with NewsWorks UK, of recent research undertaken by her organisation.
The day will culminate with a presentation by each team to the judging panel which will include Judging Panel Chair, Peter McPartlin, former MediaCom CEO, and NewsWorks’ Denise Turner.
The teams will be judged on the basis of five criteria: Interpretation of the Brief; Strategic Thinking; Best Use of the Medium; Use of Budget; and Presentation Skills.
For further information or to sign up a team, please contact Lisa Buckley, NewsBrands Ireland lbuckley@newsbrands.ie
