The iconic Irish show welcomes Renault back as sponsor for the 4th year and to kick off the new season, Renault and its agency Publicis Dublin have produced a series of stings that not only feature a number of Renault’s new range of stunning cars but also capture Irish life perfectly.
Ger Roe Board Creative director at Publicis tells us more. “In any family, there are the good wholesome chats. And then there are those awkward ones we all like to avoid. Truth is there’s no running from them when we’re on the road together. At Publicis we decided to have fun with this notion and link it back to the chat show. our voiceover tells us in a knowing way… For better chats – The Late Late Show…. Sponsored by Renault.”
Credits:
Client: Karla Clifford. Renault Ireland
Senior Account Director: Ian McCabe
Board Creative Director: Ger Roe
Senior Copywriter: Peter Dobbyn
Senior Art Director: Andre Oberg
Account Manager: Meg Dalglish
Agency Producer: Niamh Skelly
Production Company: Jumper Productions
Director: Jonathon Kessellman
